Our 5 Step SEO Methodology
If you are looking to increase the number of customers, sales leads and clients you have, you will need to be as visible as possible to your potential customers in search engine results.
We believe that SEO holds tremendous power to change and grow businesses.
Through our five-phase SEO methodology, we help maximize the potential of your website as a business tool that builds your brand reputation and establishes your brand as the authority in the niche.
Five-Phase Organic SEO Methodology
1. Site Assessment
We will understand your business, identify its market and find the competition, select keywords that are meant to drive relevant traffic to your site, and find potential challenges to the marketing performance of your site. 90% of a campaign's success relies on the proper selection of keywords.
2. Campaign Roadmap
Based on your industry, competition and the inherent characteristics of your site, we will create a strategy meant to match or beat the competition, taking your website's structure, code, and digital footprint distribution into consideration. We call this the Campaign Roadmap. All our experts organize the activities required to drive success to you in the shortest amount of time. We report the work to you in real time and in some cases, require collaboration to achieve the best results for your campaign. We drive as many strengths to your website as we can, as soon as we can.
3. On-Page SEO
We identify the technical elements of your site that can be improved and match search phrases to the pages on your site. A semantic signal evaluation ensures that your site is sending the correct information to Search Engines regarding your value proposition, products or services. Next, we create algorithmically appealing content while attempting to match your marketing language to penetrate Search filters and reach your target audience even better. Quick Fact: 70% of ranking success in small markets is attributed to On-Page factors.
4. Off-Page SEO
Investigating your website's digital footprint tells us how other websites refer to you. Our job is ensuring we create a natural and balanced off-page profile for your website. Our proprietary outreach program assists us in acquiring inbound links from unique publishers each month.
Quick Fact: Backlinks still contribute to over 60% of rankings in search
5. Reporting and Analytics
As a digital marketing agency, we invest heavily in technology and provide you with real time reporting and collaboration through our proprietary user dashboard. Our dashboard integrates Analytics, Social and Search Console data to allow business owners holistic access to the most important marketing data about their site and project progress on Desktop, Tablet or Mobile. You have the power to generate reports and analysis online and in real time.
Quick Fact: Over 80% of ROI opportunity is found through Analytics and Periodic Reporting.