Social Media Marketing Pricing
Overview
Our Social Media Marketing package is a turnkey digital marketing solution that handles everything from ideation of your content calendar to optimizing your boosted post campaigns
We use hyper-targeted audiences on Facebook to reach users who are most susceptible to what you're advertising.
See your content and suggest revisions before they get published to your profiles. We provide a fresh content calendar every month
Facebook is the biggest social media network that sits at 2.2 billion monthly active users
Over 50 million businesses are active on the social media to engage with their target audience and build a tribe that stands behind you their brand
More than 450 million people shop on social media networks every single day.
Features
A Complete Ideation to Execution Cycle
Turnkey social media service that handles everything from ideation of your content calendar to optimizing your boosted post campaigns
Advanced Targeting
Hyper-targeted audiences on Facebook to reach users who are most susceptible to what you're advertising
Easy Revision Process
See your content and suggest revisions before they get published to your clients' profiles
Content Added Every Month
Fresh content calendar every month, 5 days before your next cycle starts
Reporting
Monthly reports with recommendations: Social Media Assessment, Social Media Content Plan, Social Media Insights
Scope of Work
Recommended Campaign Length: 3 Months
Profile Setup & Management: Facebook, Twitter, Instagram & LinkedIn
Number Of Posts Per Month: 8
Published on Facebook, Cross-posted on Twitter and LinkedIn
Maximum Boosts Per Month: 8
Content will run as sponsored posts with placements on
Facebook
Instagram
Messenger
Facebook's Audience Network
Available Objectives:
Page Promotion
Brand Awareness
Traffic, Engagement
Lead Generation
Number of Hyper-targeted Audiences: Up to 5
***Please note, this Social Media Monthly Package does not include paid promotions budget for boosted posts. We recommend an additional minimum of $100.00USD for the purposes of boosting posts
Timeline & Deliverables
MONTH 1:
CAMPAIGN SETUP AND OPTIMIZATION
Social Media Playbook Creation:
Competitor Research
Response Track
Audience Targeting
Budget Recommendation
Brand Persona
Audience Persona
Communication Guidelines
Content Strategy
Facebook (Creation and/or Optimization):
Custom URL
Page Categories
Professionally Designed Profile Picture
Professionally Designed Cover Photo
Contact Details
Page Call-to-Action Button
About Page & Professionally Designed Story Graphic
Page Template
Auto Responder Setup
Default Facebook Pixel code setup (using client's ad account)
Creation of 2 Unique Audiences
Twitter (Creation and/or Optimization):
Professionally Designed Profile Picture
Professionally Designed Header Image
Twitter Bio and Contact Details Update
Crossposting of Content with Optimized Captions
Inclusion of Relevant Hashtags
LinkedIn (Creation and/or Optimization):
Professionally Designed Profile Picture
Professionally Designed Banner
About Page Update
Crossposting of Content
Content Creation:
2 Images to be published to your profiles and will also run as ads for Page Promotion and Brand Awareness
Insights Creation
MONTH 2 AND ONWARDS:
PUBLISHING CONTENT
Social Media Content Plan:
Communication Guidelines
Updating Facebook page (as needed)
Contact Details
Creation of 8 unique images to be posted organically
1 post will run as a Page Promotion ad
5 posts will run as ads optimized for Engagement
2 posts will run as an ad optimized for one of the following objectives:
Brand Awareness
Lead Generation
Traffic
Creation of up to 5 unique audiences
Crosspost of Facebook organic posts on Twitter and LinkedIn
Social Media Insights
Our Methodology
Channel Audit
This covers how your channels are currently performing and recommendations on how to further optimize the
Social Media Playbook
Through advanced targeting systems, we identify and segment your target audience based on the demographics, behaviors, and interests you specify. After determining your audience size, we recommend a budget that will be allocated for boosting your posts, scheduling your ads, and promoting your page. Based on your website, brand guidelines, and intake form, we will create a strategy that will serve as the basis for content to be posted on your social media accounts. The playbook will consist of the following: brand and design guidelines for the social media posts, buyer personas, a content strategy, and banners optimized for your Facebook, LinkedIn and Twitter pages. A workflow process will also be proposed and observed within the cycle.
Social Media Calendar
Your calendar will include posts and Facebook ads complete with graphics, captions, and copies based on the approved playbook. Posts will be boosted while Facebook ads will be scheduled during the cycle. The proposed budget allotment will be applied to expand reach and awareness across the Social Media platforms.
Reporting and Analytics
We invest heavily in technology to provide you with monthly reporting. It reports how your channels performed in the previous month and pinpoints which area should be further optimized. Reports will also contain recommendations submitted for your approval. Once approved, those recommendations will be applied the next month.
Client Requirements
Below are the key access requirements we need to effectively start the campaign. Here are the access requirements:
Existing Profiles:
Completed Intake form
Access to your current Facebook and LinkedIn profiles
Twitter credentials
New Profiles:
Completed Intake form
Twitter: preferred email address and password
LinkedIn: e-mail address of your company page and password
Facebook: preferred Facebook name and username