Ranking with Content Marketing

75% of all clicks on search engine results pages go to organic results. Organic search engine optimization drives traffic, boosts rankings, and content is what drives SEO.

Content marketing is the foundation of every successful SEO campaign. Getting your website to rank on Google is not about peppering your pages with one or two keywords. Google's algorithms focus quality content that engages, builds trust, and establishes authority. Our publishing house's content marketing strategies are built around these concepts.

Google uses Latent Semantic Indexing (LSI) to determine whether to rank a page for a keyword or not. LSI allows Google to associate related words to a specific topic instead of simply relying on the appearance of specific keywords or phrases. For example, Google can associate the phrases "golf bags" and "golf equipment" with the main keyword, "golf clubs". Inserting these related keywords in your pages, will make your website more relevant to users and in turn Google will see your website as an authoritative website and index you appropriately, at the top of the SERP’s.

Writing for LSI requires more than just basic keyword research and writing. That's why our journalists and marketers that combine creative writing skills with proven marketing strategies to develop content that impresses human audiences and search engines alike.

Our Writing & Marketing Hybrid

Being a good writer is not the same as being a good content marketer. A combination of writing and marketing skills is required to produce quality content for website and online campaigns.

Setting Solid Foundations through Writing

Developing good writing skills is the first step to becoming an effective content marketer. If you don't know how to write well, readers won't buy into your ideas no matter how much effort you put into marketing them.

By knowing how to write creatively, our publishing house produces original content that informs and engages. Their extensive storytelling skills help them write professional content for specific audiences with ease.

Achieving Business Goals with Marketing

Knowing the basics of marketing allows our writers to hone their writing style based on industry standards and ethics. Their knowledge in marketing allows them to develop and use content in business context to sell your brand more effectively and help you gain more leads.

With their background in writing and marketing, our content team knows how to produce content that effectively targets specific niches, including: Arts & Entertainment, Beauty & Personal Care Business, Education, Home & Garden, Hotels & Restaurants, Industrial Law, Real Estate, Retail, Services, Sports & Fitness, Travel & Tourism, Technology, Vehicles, Family & Community, Finance, and Health.

Our 6 Types Of Content

On-Page Content

We make sure the content that appears on your website's pages are unique, relevant, and informative. Our on-page content helps create a richer user experience, and encourages visitors to bookmark your site and keep coming back for more.

Downloadable eBooks, guides, Infographics, & Guides

These types of content provide in-depth information about industry related topics. Offering eBooks, definitive guides, infographics, and more value to your visitors will help convert them into loyal customers and adds to the diversity of your backlink profile as well.

eNewsletters

Electronic newsletters are publications meant to reach out to your readers directly via e-mail. Our newsletters contain company news, product or service announcements, or summaries or new content on your blog.

Video & Webinars

With the rising popularity of video streaming websites and scripts, educational videos and webinars are becoming a valuable way of communicating with your users. The creative and memorable videos we produce and link back to your website will remind your audience that you are a reliable information resource.

Informative Blog Posts or Magazine Articles

We develop, write, and publish informative articles on external blogs and online magazine sites which then links back to your website. Our articles establish a good reputation for your brand by giving it a voice and personality.

Our packages don't restrict your content to only one or two types. Cross-marketing through different mediums and channels extends your brand's reach, and improves your link profile.

From Content Marketing To Context Marketing

Search engine algorithms now mimic user experience better than ever. Creating keyword-based content is no longer good enough to give your website the online visibility it needs. Including your target audience in our publishing teams’ content development process is the key to "context" marketing.

1. We Prioritize Your Objectives

   Determine what your long-term goals are for creating content. Do you want to make a sale, inform and educate, or start conversations? Defining your goals helps us develop a content marketing strategy that suits your business' specific goals.

2. We Analyze Your Market

   Learning more about your audience helps us refine our approach to content marketing. We determine what they want to find, how we can reach out to them effectively, and how we can convince them to take action. We create content for people instead of search engines, and help you nurture long-lasting relationships with your target market.

3. We Choose The Right Mediums To Publish With

   One of our most important tasks as your publishing house is to decide when, where, and how to publish your content. We determine what type of content will communicate your message and attract more leads effectively, and publish it on a channel your target market can access easily.

4. We Hone Your Content Using Topic Modeling

   We apply topic modeling concepts to keyword selection and content creation processes. This allows us to create outlines for focused, relevant pieces of content that meet Google's LSI requirements while at the same time, speaks to your audience.

5. We Establish Your Authority

   You can only establish your authority in a industry by gaining your audience's trust. We help you do that by producing valuable content and developing relationships with both your readers and third-party publishers. We only publish external content in established online magazines that will give you more exposure and cement your authority in your niche.

We monitor your ROI

The return of investment on your content marketing strategy depends on your initial function of the content at hand. To make sure we meet your goals, we monitor all client’s website traffic and other website analytics, including the amount of times the content is shared. This allows us to realign our content marketing strategies as needed, and helps you determine what kind of return on investment to expect next cycle.

Our Publishing Process

We’ve fine-tuned our content publishing process to make sure our publishing team produces only the best content for our clients. Our content team collaborates with SEO teams to develop relevant topics, create great content, and distribute that content to the right audience through the most effective publishing channels.

Content Marketing For SEO In a Nutshell

With the implementation of a good content strategy, you will see an increase in organic traffic to your website from the search engine algorithms crawling your content. It takes dedication and focus; there are no shortcuts.