Expert Secrets Book Review [2020] - The Single Biggest Secret To Selling More
Expert Secrets Book Review: How to turn your knowledge into $$$
Have you been called to serve a group of people with the products, services, or offers that you’ve created?
If so, then people probably come into your funnels looking for a solution to their problems.
By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the resources they are looking for.
This is how you change the lives of your customers, and this is how you grow your company.
Most people who put their product up for sale don’t understand that their expertise is the key to actually selling their product.
Your story, why you created the offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time.
Your message has the ability to change someone’s life.
The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more…
But only if you know how to get your message into the hands of the people whose lives you have been called to change.
Expert Secrets will help you find your voice and give you the confidence to become a leader…
Expert Secrets will show you how to build a movement of people whose lives you can change…
Expert Secrets will teach you how to make this calling a career.
Expert Secrets is the second book in the ‘Secrets Trilogy’. There is a difference between having a funnel, and having a funnel that actually makes you money. The people who have the most success online, are those who have learned how to communicate with the people who are entering into your funnels. This book will help you to become a master “story seller”, and convert your online visitors into lifelong customers.
Within this comprehensive Expert Secrets Review, we’ll cover some of the key components Russell Brunson teaches in his book, Expert Secrets.
The strategies explained by Russell Brunson in Expert Secrets are designed to guide any entrepreneur with a message to becoming an expert in their niche and building a tribe of loyal followers who resonate with their message and buy their knowledge, advice, products, or services.
Sound like a book worth reading? It is.
This is exactly what Russell Brunson’s book, Expert Secrets is all about. In my opinion, it’s a must read book for any marketer or online entrepreneur trying to grow and scale their business effectively.
Expert Secrets Book Review Table of Contents
Here is exactly what we’ll be going over in this Expert Secrets review:
If you’re ready to purchase Expert Secrets, then skip down to the bottom of this review to see my Expert Secrets bonus offer before you do.
Expert Secrets is the sequel of Russell Brunson’s first best selling book, DotCom Secrets.
In Expert Secrets, Russell dives deep into the tactics he has used to build a massive following and create a global movement.
Russell Brunson does a great job of thoroughly breaking down and illustrating the steps he’s taken to build his own tribe-like following and scale ClickFunnels into a multi hundred million dollar business.
Expert Secrets is the underground playbook for becoming an expert, finding your voice, creating a mass movement of people, and sharing your message with people who will gladly pay for it.
The Expert Secrets book provides a step-by-step plan to help you navigate from where you are now to the level you want to be in your business.
Who should read Russell Brunson’s Expert Secrets book?
It all comes down to how much you value your time and what you’re willing to learn and implement to stay on top of your game in both life and business.
If you’d rather spend the time to figure out yourself how to build a loyal community of followers that will believe, trust, and purchase your products, then Expert Secrets may not be cut out for you.
Expert Secrets is designed for entrepreneurs, marketers, visionaries, and sales people who want to make a difference in the world, spread their message and share their knowledge.
More specifically, Expert Secrets is a playbook for those who seek mentorship and guidance from those playing the game at a higher level and who have achieved results similar to the ones of their own.
The secrets Russell Brunson reveals in Expert Secrets allow us to:
Share our advice through telling stories
Generate targeted leads and followers
Host a webinar that people will love
Close high ticket products online
And so much more…
Russell Brunson’s first book in The Secrets Trilogy, DotCom Secrets, set a foundation for explaining the science behind how sales funnels work.
Expert Secrets was later published to expound upon the art of the sales funnels by communicating to your audience through stories in a way that compels them to take action.
Although both books are somewhat related, the principles discussed greatly differ. DotCom Secrets, as the name implies, is the underground playbook for growing your company online using sales funnels.
In Expert Secrets, the secrets revealed by Russell Brunson apply to online businesses AND brick-and-mortar businesses of all types.
The scope of Expert Secrets extends far beyond the basic foundational concepts that were introduced in Dotcom Secrets.
The Expert Secrets book introduces a new business model, Expert Business, which is based on sharing your specialized knowledge on a skill set and monetizing that knowledge while also making an impact.
The DotCom Secrets book is the foundational book for new businesses getting started with sales funnels, while…
Expert Secrets is the next level of using sales funnels to spread your message and build a following.
Russell's third and final book of The Secrets Trilogy is called Traffic Secrets (which just released), and is the ‘underground playbook for filling your websites and funnels with your dream customers’.
You can read my Traffic Secrets review here in case you'd like to learn more about Russell Brunson's third best selling book.
Russell Brunson’s Expert Secrets book is broken down into 4 sections, 19 secrets, and 355 pages.
In this part of this Expert Secrets book review, we’ll dive into some of the most important sections of the book so you know exactly what to expect when you claim your free copy of Expert Secrets today.
Realizing the importance of having a loyal community, Russell Brunson began the first section of Expert Secrets illustrating the vitality of creating a “mass movement.”
In section one of Expert Secrets, Russell dives into the step by step process of targeting an audience of fans and followers; a tribe.
One of the great attributes of being an expert and a leader is to have an established group of people who know, like, and trust you.
Russell shares what 3 similarities he found that all mass movements have in common.
They each involve a charismatic leader (or an attractive character)
They each focused on a future based cause
They each provided a new opportunity for the audience/followers
To become a leader (or expert), you first need to figure out what market you want to serve.
The 3 core markets Russell outlines in Expert Secrets are wealth, health and relationships.
And within these three core markets are countless submarkets. For example, under the core market of wealth, there are submarkets such as online marketing, stock market investing and bitcoin.
What Russell emphasizes in Expert Secrets is that these submarkets are still too broad and likely overly competitive, making it hard to stand out.
So you need to drill down one more level into more specific sub-niches.
EXAMPLE: If you were in the online marketing submarket (within Wealth), you might decide to become an expert on teaching what you know about writing emails, or marketing automations with ActiveCampaign.
Once you’ve picked your niche, you can then move on to developing your Attractive Character.
In this section of Expert Secrets, Russell outlines the framework necessary in order to not be boring and how to be persuasive with your story telling.
These concepts are foundational for building the first of your true fans.
By the end of the first section of Expert Secrets, you’ll know exactly who you want to serve, where they congregate online, and what types of hooks to use in order to get them inside your funnel.
The second section of Expert Secrets is focused on understanding how to turn your followers into lifelong fans and customers
Russell helps us understand the importance of creating belief by introducing the “One Thing” aka “The Domino”.
It’s the one thing you need someone to believe that will kill all false beliefs and settle all of their objections.
Once you figure out the “one thing” you need people to believe, and once you fully understand it the way Russell explains it, it will change the way you think about selling forever.
The next part of Expert Secrets covers the script necessary for better connecting with your audience, “the Epiphany Bridge” script.
This is the story format used to guide your audience though the emotional experience that first got you excited about the opportunity you are presenting to them.
The purpose of using the Epiphany Bridge script to tell your story about how you got your own “aha” moment is because if you structure it in the way that Russell explains, then your audience will have the same epiphany themselves about whatever you are talking about.
This will peek their interest and start to form a connection with you and a desire to learn more about how you overcame the obstacles they’re likely currently facing.
This is one of my favourite parts of the book because this is where Russell outlines the framework for becoming a better storyteller.
Next in Expert Secrets, Russell will introduce to you a story framework called The Hero’s 2 Journeys and it’s a proven formula that movie producers have been following for years.
It’s a proven structure you can use for any story you want to tell while simultaneously selling a solution.
Luckily, Russell has simplified the entire story telling process into what he calls the Epiphany Bridge Script.
What’s cool is that you just answer the 8 questions that he has come up with in the Expert Secrets book, and the answers you give will essentially write the story for you.
The next section of the Expert Secrets book is all about taking the concepts from the first two sections and applying them to online sales.
The main principle that Russell talks about in section three of Expert Secrets is the Stack Slide which helps you increase the overall perceived value of your offering.
The Stack Slide is a crucial component to any marketing campaign, especially when used on a sales page or with a webinar. In the third section of Expert Secrets, Russell shows us how to effectively build our own irresistible offer.
Once you have your own offer and pitch in place, you can put it to work with an online webinar.
Webinars are probably the best method to sell your product or service online because you can run multiple webinars per day, as often as you’d like.
Russell has spent years developing the perfect live webinar pitch and he has perfected the formula for selling via webinars. Once he got the webinar model right, he was able to make consistent sales day in and day out, netting him millions of dollars in sales.
This is what Russell refers to as the Perfect Webinar, and he goes into great detail of how this works inside the third section of Expert Secrets.
In Secret #11 of Expert Secrets, you’ll learn more about the Perfect Webinar Framework.
Regardless of the product or service your selling, anyone can use the perfect webinar script to effectively convey the value of an offer and how to pitch the offer correctly throughout your webinar.
If you’ve attended any marketing related webinars before, you probably have already seen the Perfect Webinar in action. That’s because it works and it’s pretty easy for even beginners to pull off.
The Expert Secrets pricing for the paperback version on Amazon is $14 + shipping cost (this changes from time to time).
So if you want to get a HUGE discount, Russell is giving away Expert Secrets for FREE if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
That’s right! The Expert Secrets book is FREE and all you have to do is pay for shipping to get it shipped to your doorstep.
I highly recommend going through Russell’s funnel to claim your free copy. Because you’ll get to see first-hand some of the lessons that you’ll learn in the book.
That’s why you should use the official Expert Secrets website to save additional costs and access the bonus videos, training courses, and extra tools that are included to help you hit the ground running.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium instead.
The strategies, tactics, stories, and examples shared in Expert Secrets will benefit your business if applied correctly.
More importantly, these secrets allow you to establish credibility as a trusted expert with a loyal community of passionate customers who believe in your cause, try your new opportunities, and desire to learn from you.
With that said, let’s go over some of the important benefits that come with reading and understanding Expert Secrets by Russell Brunson.
What are the pros and cons of Expert Secrets?
Expert Secrets Pros
You get the book for FREE
Learn how to get paid for helping people in your community
The book’s material is relevant and applicable to most industries
Learn how to tell stories that sell
Share your message and become a thought leader
It’s a step by step guide for increasing your impact and profit!
Expert Secrets Cons
Shipping the book costs a few dollars
$7.95 in the US or $12.95 International
The ‘secrets’ in the book must be implemented before you can see results. It requires dedication and consistent implementation. The book can make a great return on your investment if you choose to implement what you find most relevant and start today.
What Are Others Already Saying About 'Expert Secrets?'
If you’re still on the fence about claiming your free copy of the Expert Secrets book, then take a look a some of these Expert Secrets book testimonials and reviews from real readers.
Literally hundreds of thousands of people around the world have read Expert Secrets — and it has already transformed so many lives!
Here are a few case studies and testimonials:
"Over 50,000 Women Have Joined Our 'Lady Boss' Community!"
- Kaelin Poulin
"I've literally gotten rid of every other book I've ever studied on marketing." - Garrett J White
"Expert Secrets Helps Me Better Teach Branding and Marketing to My Stylist Students" - Danielle White
"New patients started coming in the doors and the practice started growing!" - Dr. Chad Woolner
"I am able to reach people all around the world now with my message!" - Liz Benny
"We've Sold Over 100,000 Copies Of My Book And Lived In 65 Countries In The Past 9 Years!" - Jacob Hiller
"Expert Secrets has helped me become a more powerful storyteller..." - Setema Gali
"Prior to Expert Secrets, we were struggling to get less than 1% of our visitors to convert to customers. Now we're doing 4x that!"
- Liz Dunoon
"On that first webinar I sold more than I did in an entire year."
- Alison Prince
Here are some of the most frequently asked questions (FAQs) out there about the Expert Secrets book by Russell Brunson.
Where can I purchase the Expert Secrets book?
The book can be purchased right here (get the Expert Secrets book free, just pay shipping)
Can you become a ClickFunnels affiliate and promote Expert Secrets?
Absolutely! Anyone can become a ClickFunnels affiliate and join the Dream Car Contest by clicking here. I also highly recommend the Affiliate Bootcamp if you'd like to become a ClickFunnels super affiliate and make some extra money online each month.
When will the Expert Secrets books ship?
If you live in the United States, shipping takes 5-7 days. International Shipping for Expert Secrets will take 10-15 days.
Does the Expert Secrets Book Include ClickFunnels?
ClickFunnels is a completely separate product. Whether or not you use ClickFunnels to build sales funnels, Expert Secrets is an awesome resource on its own that I highly recommend you read. It’s recommended to execute the principles and strategies layed out in Expert Secrets using ClickFunnels as the all in one tool to market your business using sales funnels.
Did this comprehensive Expert Secrets book review get you interested in taking advantage of Russell’s free offer?
I’ve put together a valuable list of Expert Secrets bonuses exclusive to those who pick up a copy of the book using my link below.
Below you'll find all the details about my exclusive Expert Secrets bonus experience you'll get when you claim your copy of Expert Secrets via my affiliate link.
Bonus #1: Unlimited Email/Chat Support:
I will guide and help you in getting the best from this software (it can be confusing sometimes).
Bonus #2: My Personal CF Crash Course:
My comprehensive 12+ hour membership course on getting ClickFunnels to pay for itself (over 50 video lessons).
Bonus #3: CF Share Funnel Library + White Label Rights:
31 share funnels you can directly import into your CF account.
Bonus #4: DFY Email Marketing Automations + White Label Rights:
Done-for-you email automations you can use to promote any affiliate offers.
Bonus #5: Definitive List of the Top 130 Lifetime Recurring Affiliate Programs + White label rights:
List of over 130+ affiliate programs that offer lifetime recurring commissions.
Bonus #6: Million Dollar Ad Swipe Library + White Label Rights
Get the exact Facebook ads that 40 of the top internet entrepreneurs are running right now.
To get this exclusive Expert Secrets bonus offer at no extra cost, use this link and then email me here with your receipt and I will send you the bonuses within 24 hours if my Active Campaign autoresponder didn’t already send them to you automatically.
I’ve read Expert Secrets four times over and have listened to it as least three times. When I really like a book that is packed with actionable advice, I go all in on mastering the topics discussed inside the book.
Expert Secrets is by far one of my all time favorite marketing books. It’s most definitely worth spending the time to read and master each of the 5 sections in Expert Secrets.
So whether you’re a beginner who’s just getting started or a seasoned entrepreneur, Expert Secrets will teach you how scale your business to unbelievable levels.
Expert Secrets is a powerful book that provides specific, actionable, and tactical strategies for spreading your message to the right people, attracting and establishing a loyal community of friends and followers, all while making money and changing the world.
If you have any questions about Expert Secrets and/or any of my exclusive bonuses, please leave a comment below.
Affiliate Disclaimer: I hope that you received value from this Expert Secrets review. Please understand that this article contains affiliate links for Expert Secrets. That means that if you buy through one of our links, we may be compensated for the referral. If you click on one of our links, we really appreciate it! Any money we make helps keep this site running and allows us to keep producing these high-quality reviews.