Funnel Scripts Review & Pricing (2020): Honest Breakdown

Funnel Scripts Review

Would you agree that copywriting is widely understood to be one of the most important aspects of marketing when it comes to selling any product or service online?

If so, you might also realize that writing copy that converts isn’t as easy as just typing away. Even the most experienced marketers will find copywriting to be incredibly peculiar.

After all, if the copy does not resonate with the intended target market and speak their language, it’s unlikely it will convert them into customers.

But most of us don’t know the first thing when it comes to copywriting…

Or have the time to write copy all day…

Or even have the kind of budget to hire out experienced copywriters to get it done for us.

That’s why Funnel Scripts is sought to be incredibly helpful for any online business.

In this comprehensive Funnel Scripts review and pricing guide, we'll be addressing everything you should know about Funnel Scripts to determine if it’s as great of a copywriting tool as it's set out to be.

Part #1: Introducing Funnel Scripts

Have you ever wondered why most online business owners find it difficult to convert web traffic into sales?

It usually comes down to either their offer or their copy (written words).

“The most important facet of any successful digital marketing campaign are the words people read that lead them to buy.”

- Russell Brunson

Russell is referring to the words in your emails, on your landing pages, and even on your checkout page.

Every single sentence - especially headlines - should serve a distinct purpose and cause a certain reaction.

Your copy is the voice that communicate to your target audience. If your words aren’t well arranged, easy to digest and compelling – then you’re less likely to make any money from your advertising efforts.

“Copywriting is all about arranging words in a way that compels people to buy - that’s the name of the game.”

- Jim Edwards

Cool, right?

Well here’s the thing . . . Copywriting is very difficult for most entrepreneurs. Not everyone has the ability to write in a way that moves people toward making a decision.

In this Funnel Scripts review, we’ll be looking at a platform that enables you to generate custom marketing scripts using a tool called…

Funnel Scripts - which claims to be an all-in-one copywriting software for online business owners.

If you already think you want to use Funnel Scripts in your business, first check out their free headline generator to see if it’s something you’d take full advantage of.

If you’re looking to be mentored by Russell Brunson and Jim Edwards on copywriting for a full hour, sign up for their next live Funnel Scripts training web class (it’s free).

Funnel Scripts Free Training Web Class:

So without further ado, let’s see if it really does just take 10 minutes to generate a sales letter, headlines, or an email sequence all by just using the power of Funnel Scripts.

Part #2: What Is Funnel Scripts?

Funnel Scripts is a cloud-based software that replaces expensive copywriters by generating custom sales cop from sales pages to webinars and email sequences.

But how does it work?

After the user inputs some basic product info and specs, Madlib style, the Funnel Scripts sales copy is generated by combining the user inputs with pre-written sales copy that’s proven to convert...

Funnel Scripts is capable of generating a number of powerful scripts such as ones for:

  • Emails

  • Sales pages

  • Funnels

  • Facebook Ads

  • Amazon/eCommerce

  • Live event invitations

  • Video sales letters, and so much more!

Funnel Scripts is a hybrid of marketing amazingness developed by the two most renowned copywriters, Jim Edwards and Russell Brunson.

But there is something I need to warn you about before we continue:

Nothing replaces your own marketing voice or learning how to write copy yourself. As no one single person, software, or company has THE solution to all copywriting issues.

…But as of writing this Funnel Scripts review, it’s the closest thing we’ve got.

Funnel Scripts gives you a chance to try it before you buy it. Simply take it for a spin yourself with the awesome Funnel Scripts headline generator. 

Part #3: Who Founded Funnel Scripts?

After countless entrepreneurs wasted time, spent loads of cash, drove traffic to non-converting copy and hired expensive copywriters, Funnel Scripts came to market.

Funnel Scripts was developed by Jim Edwards - a copywriting wizard - and Russell Brunson - CEO of ClickFunnels.

Russell Brunson and Jim Edwards quickly realized the issue ‘Funnel Hackers’ were having when it came to writing great copy that compelled readers to take action…

It was no secret that hiring talented copywriters gets very expensive, especially for startups. So when ‘Funnel Hackers’ got their hands on Funnel Scripts, it was sought to be a revolutionary solution.

If you’d like to learn more about Funnel Scripts, I highly encourage you to Watch Jim and Russell’s FREE copywriting training!

Part #4: Who is Funnel Scripts For?

If you're selling products or services online and building an email list, you absolutely require a sales copy that engages and converts your website visitors and readers.

Some entrepreneurs are gifted with the time or talent to write all their marketing material themselves. If that’s you, Funnel Scripts might not be for you.

Funnel Scripts is designed for busy, motivated entrepreneurs who know they require proven sales copy for their offers, without having to hire expensive copywriters.

Part #5: Favourite Funnel Scripts Features

Favorite Funnel Scripts Feature #1: The copy is actually amazing

Before I dive into the ins and outs of Funnel Scripts, if you haven’t already, check out this free Funnel Scripts amazing headline generator to get a sense of what it’s like to use Funnel Scripts.

If you want to try Funnel Scripts for FREE, just click the image below!

It’s one thing to throw together some quick and easy copy, but it means absolutely nada if that copy doesn’t strike the right note with your customers.

As someone who has graduated from Dan Lok’s High Ticket Closer certification program, I was ready and willing to find the flaws in the Funnel Scripts platform.

Except I couldn’t…

For most scripts I tested using Funnel Scripts, the copy perfectly modeled proven copywriting formulas and techniques, as well as maintained a high level of readability and engagement throughout.

Favorite Funnel Scripts Feature #2: Dive Deep With ‘Wizards’

As you know, Funnel Scripts offers a large selection of web-based scripts to choose from, but they also have a collection of offline versions in the form of downloadable ‘Wizards’.

funnel scripts pricing and review downloadable wizards

These are for more intricate templates that require a larger volume of questions, but they also produce longer scripts.

If you want to know more about these wizards, I have a whole section on them later in this Funnel Scripts review.

Favorite Funnel Scripts Feature #3: There are hidden bonuses

While they’re not exactly “hidden”, there are a few bonuses found at the bottom of the navigation that can be easily overlooked.

These bonuses include:

  • Inception Secrets: A recording of one of Russell Brunson’s live trainings. The “inception” part is derived from the idea of selling anything to anyone and making them think it was their idea.

  • 5 Fast Share Funnels: Collection of pre-built sales funnels that can be imported into your ClickFunnels account with a single click. 

  • Funnel Blueprints: Interactive PDFs that break down each script within Funnel Scripts. You can click to access the scripts from the PDF.

Part #6: Least Favourite Funnel Scripts Features

Funnel Scripts Issue #1: A few scripts are light on content

The beauty of Funnel Scripts is being able to provide the platform with basic information and having it whip up some high-converting copy in no time.

For the most part, Funnel Scripts lives up to that concept.

Some of the results it spits out, however, fail to add much to the information the user provides, meaning you essentially write the the bulk of the content.

The user inputs are always bolded, so the following screenshot highlights my point perfectly:

In this instance, the headline, bullets and even most of the opt-in text have all been provided by the user.

Thankfully, this isn’t a common theme within Funnel Scripts.

Funnel Scripts Issue #2: It’s somewhat expensive

The Funnel Scripts pricing is by far cheaper than hiring a full-time copywriter for the year which makes it easy to justify the one-time investment. For the first time ever, Russell and Jim are offering UNLIMITED access to Funnel Scripts.

As two entrepreneurs that only ever offered monthly and yearly subscriptions for their products and services, this is unheard of!

On the same token, $797 can be a significant investment for many small business owners.

funnel scripts price $797 one time unlimited access

Deciding whether Funnel Scripts is worth the investment greatly depends on how often you’re going to be using it.

If you use Funnel Scripts just once or twice, you might not get the best return. But if it becomes your go-to copywriting tool and if you learn how to properly use it to your advantage, then you’ll definitely receive enormous value and quickly see that it pays for itself.

The big takeaway?

Russell and Jim recently changed the pricing structure so you can pay just ONCE for everything that’s included in Funnel Scripts.

Speaking of which? What exactly does Funnel Scripts come with? (spoiler: it’s a lot!)

Part #7: What Does Funnel Scripts Include?

Before we cover the script generation (which is ultimately what you’d use this platform for), you should know about all of the script types that come with Funnel Scripts.

Let’s start at the top and work our way down.

Over 60+ Total Funnel Scripts:

Expert Secrets Scripts:

These are scripts based on Russell Brunson’s Expert Secrets book which is all about how to find your message, build a tribe, and change the world. These scripts include ‘5 Curiosity Hooks’, ‘Ask Campaign’, ‘Epiphany Bridge’, ‘Opportunity Switch Headline Script’, ‘The Big Domino’, ‘Who, What Statement’, and the ‘5 Minute Perfect Webinar’ script.

DotCom Secrets Scripts:

These scripts are based on an earlier book of Russell’s called DotCom Secrets, which is all about how to grow your company online with sales funnels. These scripts include ‘Amazon/eCommerce’, ‘Call-To-Action’, ‘Lead Capture’, ‘Live Event Invitation’, ‘The Magic Bullet’, ‘Order Bump Script’, ‘Origin Story’, ‘One-Time-Offer’, ‘PPT Opt-In Video’, ‘Promote Your Webinar’, ‘Sales Opener Question’, ‘Special Offer Script’, ‘Star Story Solution’, ‘Webinar Opt-In’, and the ‘Who What Why How’ script.

Sales Copy & Video Scripts: 

These scripts are a crossover with the previous section but includes a more general selection for sales and video templates. These include scripts for order bumps, one-time offers, and webinars.

Case Studies & Testimonial Scripts: 

These scripts are pretty self-explanatory and only include two scripts. These scripts include the ‘Case Study’ script and the ‘Million Dollar Testimonial’ script.

Bullet Scripts: 

Funnel scripts comes with a handful of scripts for creating bullets for sales pages, emails, and landing pages. Here you’ll find scripts like the ‘Brunson Bullet’ and ‘Feature, Benefit, Meaning (FBM)'‘ scripts.

Advertising Scripts: 

These are made to be used with paid advertising opportunities. These include scripts such as the ‘Facebook News Feed Ad’, ‘Curiosity Ad Copy’, ‘Stealth Close’, and the ‘Pay Per Click (PPC) Ad’ script.

Content Creation Scripts: 

This one is a bit of a mixed bag, covering everything from the about page to story ideas. It includes scripts such as the ‘About Me Page’, ‘Decision Tree’, ‘Free Report’, ‘Seinfeld Email Topic Ideas’ and the ‘Story Idea Brainstorming’ script.

Email Scripts:

These scripts are to be used for your emails (duh!), whether it be for one-time broadcasts or automated sequences. This section includes scripts such as ‘Auto Email Follow-Up’, ‘Fast Teaser and Tweet’, ‘Free Info Request Email Sequence’, ‘Webinar Follow Up and the ‘Onboarding Email Sequence’.

Title, Subject Line & Headline Scripts: 

These cover everything from email subject lines to blog post headlines, including scripts such as ‘Dirty Little Secrets’, the ‘Million Dollar Headline’, ‘Email Subject Lines’, ‘Killer Headlines’, and the ‘Timeless Classics Headline’

Watch Jim Edwards explain how the Headline Script Generator works:

Sales Letter Scripts:

These cover the copy for both short and long-form sales letters, with scripts such as the ‘Long-Form Sales Letter’ and the ‘PPT Video Sales Letter’.

One Funnel Away (OFA) Scripts:

These scripts are based on Russell Brunson’s One Funnel Away Challenge which is a comprehensive, funnel-building training. It includes scripts such as ‘Hook Story Offer’, ‘Niche & Offer’, ‘Opt-In Hook Story’, ‘Question Hooks’ and the ‘Offer Stack’ script.

Watch Jim explain how the ‘Niche & Offer’ script works:

Funnel Scripts Also Comes With 6 Downloadable Wizards:

  • Perfect Webinar Wizard

  • Star Story Solution Script Wizard

  • Easy Survey

  • Video Sales Letter (VSL) Wizard

  • Master Class Wizard

  • Podcast and FB Live Wizard

Funnel Scripts Exclusive BONUSES:

Funnel scripts BONUS #1: Inception Secrets

Exclusive sales training Russell did in front of a select group of marketers. Russell teaches the secrets to sell anything to anyone by making it feel like it was their idea to buy.

Funnel Scripts BONUS #2: 5 Fast Share Funnels

Russell throws in 5 of his highest converting pre-built sales funnels (Optin, Sales, Webinar, Invisible, Free Plus Shipping)

Funnel Scripts BONUS #3: Copywriting Secrets Masterclass ($1,997 Value)

Jim Edwards originally taught this course live to the 2 Comma Club Coaching Group, which was originally $25K to be apart of. The modules include Copywriting Basic Training, Your Perfect Customer Avatar (F.R.E.D.), Proven Copy Tactics, Structuring Amazing Offers, Make Them Thirsty Then Sell Them a Drink, Mother of All Copywriting Q&As. Over the course of six weeks, Jim taught his students every dimension of copywriting… and now it’s all included with Funnel Scripts.

Funnel Scripts BONUS #4: Funnel Blueprints ($997 Value)

Step by step diagrams on how to build any kind of funnel imaginable… funnels such as the ‘Magic Bullet’, ‘Invisible’, ‘Self-Liquidating Offer’, ‘Sales Webinar’, and the ‘Opt-In’. Funnel Blueprints help piece together the different scripts and how to incorporate them into the corresponding sales funnel.

Funnel Scripts BONUS #5: Live Monthly Training with Jim ($6,000)

Funnel Scripts provides just about everything you need to get your hands on a copy that converts. But what if you want to further deepen your understanding of writing copy? Every month, Jim hosts live group training sessions where he goes over how to improve your sales copywriting, using scripts, writing your ads, and building funnels. Plus, you get access to several previous pieces of training from over that last few years.

If you were to pay an average copywriter on Fiverr or Upwork to create all this content for you just once, it’d cost around $127,394. When taking just the bonuses themselves into consideration, the one-time price for Funnel Scripts appears to be well worth the investment.

Part #8: Inside Look & Funnel Scripts Demo

There’s a whole lot packed into this “one” service (it’s more like a dozen products & services in one).

At the end of the day, Funnel Scripts is really a hybrid of software tools, educational resources and your own personal copy generating machine.

For one, there are six downloadable wizards

On top of this, there are over 60 online-hosted scripts.

To top it all off, it comes free with high-end info products like Copywriting Secrets.

Here’s a deep dive into what it’s like using Funnel Scripts:

STEP 1: Complete the questions in the form

STEP 2: Click “Build” and choose the industry that suits you best

STEP 3: Do a proofread and make some light edits if necessary

Bammo! Your script is ready.

The Funnel Scripts Onboarding Process

Let’s dive into the user interface of Funnel Scripts and check out how it works.

The first thing you’ll see when logging into Funnel Scripts is the main dashboard. Be warned, there’s a lot to take in at first sight.

Right off the batt, I sense they’ve crammed a lot onto the main dashboard.

To give you an example, the sidebar appears to contain each individual script and spans the entire length of the page. I even had to make a GIF to show you what I mean…

I’m not saying it isn’t a comprehensive copywriting tool, I just would have preferred a more minimalistic user interface. . .

To their credit though, there is a “How I do use this?” section at the very top that walks you through a simple 4-step process to getting started.

As Funnel Scripts suggests, a good place to begin is the quickstart video which provides a quick walkthrough of the Funnel Scripts platform and it’s capabilities.

I typically skip over these but I found the video helpful in this case.

Despite the cluttered user interface, it didn’t take me long to get a grasp of what is essentially a very simple - yet powerful - tool.

funnel scripts
funnel scripts clickfunnels

Part #9: How Does Funnel Scripts Work

Generating Scripts

So by now, you should know how Funnel Scripts is supposed to work . . .

But how does it actually work?

From within the Funnel Scripts dashboard, clicking into any of the above-mentioned scripts will take you to the specific page designated for that script.

At the top, you’ll find a video explaining the corresponding script.

This is a great aspect of Funnel Scripts that might be easy to overlook.

While you don’t need to understand how a script works in order to use it, knowing the basics enables you to provide better inputs for Funnel Scripts which will likely result in an overall better performing output.

Below the video is a set of directions on how to generate your script. This will be the same regardless of which script you select.

Further down you’ll see the input fields which will be utilized to generate your custom script and above it, an option to load examples. Sometimes you’ll only see a few example projects, other times you’ll have more.

For this particular script, there was only one example project available:

The input fields give you some direction as to what should be entered and even includes some text below for an elaborated explanation.

Despite that, the team behind Funnel Scripts recommends using the example feature to get a better idea of how they should be filled out.

Some scripts will have multiple examples, but in this case, I had only one to choose from.

Step 1: Fill out the user input fields:

Not only does this help you gain a better understanding of how the script is stitched together, but you can even use these suggestions verbatim or tweak them as you see fit.

Of course, doing so would eliminate the overall purpose of this platform as you’ll essentially be using a word-for-word template.

Once you’re happy with your inputs, all you need to do is click the blue button to generate the script. In this case, Funnel Scripts generated multiple variations to choose from.

Step 2: Hit “Build” and choose the format that best suits you:

The bolded sections are taken from the information the user entered and everything else is essentially part of a static template.

Step 3: Make minor tweaks or changes to personalize further. Done!

Hot, Warm , and Cold Leads

When it comes to actually using Funnel Scripts properly, it’s important to utilize the copy that corresponds with where your audience is in their customer journey (product awareness).

If you serve cold leads with copy that’s meant for hot leads, it’s going to go through one ear and out the other.

That’s why Funnel Scripts organizes their headline results for HOT, WARM, and COLD leads:

Adding Scripts and Headlines to the Clips Bin

Click the Shopping Cart icon to save the scripts and headlines you like best…

The cart icon can be found at the end of each version, and clicking it will save it to your ‘Clip Bin’.

…and they’ll be added to the Clips Bin:

From here, you can download the scripts by simply clicking the ‘Clips’ button.

And that’s it! In a nutshell, that’s exactly what Funnel Scripts is all about.

Choose a funnel type, fill out the input fields, generate your copy and download the results!

Part #10: Downloadable Funnel Scripts Wizards

No… you won’t be getting a visit from Dumbledore on your hard drive any time soon.

A wizard is a program that runs on your computer, and it walks you through a very guided step by step process. Wizards are commonly used to help users install and get familiar with complex software tools.

Funnel Scripts provides a number of wizards based on Russell Brunson’s popular philosophies and teachings.

Now we’ll go over all six downloadable wizards that come with Funnel Scripts:

  1. The Perfect Webinar Wizard

    Russell has made literally millions performing the Perfect Webinar, and it’s just one small component of Funnel Scripts.

    Putting an entire webinar together on your own is hard.

    In fact, it used to take Russell anywhere from 3-4 weeks to put together his webinars from scratch.

    The Perfect Webinar Wizard will generate unique scripts for…

    • Your webinar

    • Promotional emails

    • Follow-up emails

    • Ads… and a whole lot more

Star Story Solution Script Wizard

If you want to include stories to sell, this is the ULTIMATE hack.

It takes anywhere from 20-40 minutes to fill out, but once that’s taken care of, you’ll have a high-converting story script that’s ready to generate sales.

Easy Survey Wizard

The Easy Survey Script Wizard generates the copy for a survey funnel so you’re able to plug and play.

It asks you 13 different questions to create your survey, including the keyword, topic, call to action, and target audience.

Based on the input you give Funnel Scripts, it will spit out a list of additional questions in case the ones it generates don’t apply to your audience.

Easy Video Sales Letter (VSL) Wizard

The Easy VSL Wizard form take about minutes to complete. Once done so, it generates two video sales letter (VSL) script variations.

These scripts are based on the two of the most popular and proven types of sales copy:

  • The FIRST is called “Problem, Agitate, Solve”

  • The SECOND is the “Great Big Promise”

Master Class Wizard

The Master Class Wizard enables you with the promotional material and content for a Master Class.

In his book Expert Secrets, Russell introduced the concept of the Master Class, and all of the different things that go into positioning yourself as an expert.

One of the things he recommends is creating an online training in the form of a Master Class.

The problem is that it’s hard to put together a Master Class…or at least it was before Funnel Scripts came along.

Podcast and Facebook Live Wizard

The Interview Wizard simplifies your interview script by making it as easy as answering 16 simple questions.

In this case, I decided to try out the Perfect Webinar Wizard. Let’s face it, writing killer webinar scripts is neither quick or easy.

Before downloading Dumbledore . . . I mean . . . the wizard, you’ll be prompted to watch another video explaining how it works.

After the explanation video, it will have you download the wizard to your computer.

This will work for both Windows and Mac, but you can also just download a PDF version of the questions if you’d like to skip the wizardry.

Once installed, you’ll be prompted to enter your Funnel Scripts login details to gain access to the software.

With that out of the way, the wizard will get straight to work by asking you a series of questions. In this case, I had to answer 78 questions.

Completing all of the questions could take several days, but you’re not totally alone.

As you go through each question, the wizard will give you a fair amount of help with your answers, including comprehensive examples.

However, I did experience a few hiccups in the process.

Firstly, there isn’t a way to skip questions and have those sections omitted from the script if they don’t apply.

Secondly, navigating to previous questions is a nightmare as you have to click the ‘Previous’ button for however many questions you wish to go back.

A drop down menu to jump directly to questions would have been betterr.

That aside, when you reach the end of the questions you’ll be able to build your script, and the wizard gives you several different options.

You have the ability to export in plain text format or a Word (.docx) or as a PowerPoint file as well.

You’ll also notice that different scripts can be made based on the user inputs, including the ability to export your answers from the initial Q&A.

Overall, these ‘Wizards’ are an excellent addition and helpful feature I’d like to see added inside the Funnel Scripts web based app itself.

Part #11: Funnel Scripts Training

Past Training Replays

Funnel Scripts comes with training video replays for 41 scripts, including but not limited to:

  • Using Stories to Sell More

  • OnBoarding Email Message Sequence

  • Create an Affiliate Toolbox

  • Funnel Scripts Questions Lollapalooza

Extended Demos

Every Funnel Scripts account comes fully loaded with extended demo videos for 24 different scripts, including…

  • Dirty Little Secrets

  • Hook, Story, Offer

  • 5 Minute Perfect Webinar Wizard

  • OTO Scripts to Multiply Your Bottom

  • Decision Tree

Funnel Fridays

Every Friday, Russell picks at least one lucky winner and tries to write their copy, build their funnel, and launch it in under 30 minutes.

Funnel Scripts Tip Show with Jim Edwards

Jim hosts weekly Funnel Scripts tip shows that you can watch live on the Funnel Scripts Facebook page.

Plus, you gain access to all past episodes.

Pimp My Funnel

You can submit your sales copy for Jim to review as part of the Funnel Scripts Tips show.

Submitting doesn’t guarantee that you’ll be chosen, but if you get picked you’ll be asked to appear LIVE on either Funnel Scripts Tips or Funnel Fridays.

Part #12: What Is Funnel Scripts Pricing?

Funnel Scripts has gone through several iterations, and so has the pricing.

Funnel Scripts used to be a yearly subscription product so you would just pay $497/year to use the tool.

But now is the most exciting time in Funnel Scripts’ pricing history…

…and here’s why:

For the first time ever, Russell and Jim are testing an unlimited Funnel Scripts access offer for ONLY $797

This price is insanely low considering everything that’s included with Funnel Scripts:

But the price is supposed to go up as they keep adding more to Funnel Scripts (something they plan to do very soon).

In fact, if you watch the webinar, you’ll catch Jim saying that they already have a few new scripts ready to roll out.

Deciding whether Funnel Scripts is worth the investment will greatly depend on you, and how much use you think you’re going to get out of it.

So think long and hard about whether you’re going to be needing to write high-quality copy for your business. If you think you will be, then getting in on this one-time price might be a great choice.

Just remember, good copywriters, are well worth their premium price. But on the same token, the best copywriters are very expensive. 

So keep that in mind when deciding whether you want to gain lifetime access to Funnel Scripts for your business.

Part #13: Funnel Scripts Discount

ClickFunnels offers a special Funnel Scripts bonus offer that you might not yet know about.

It’s called Funnel Builder Secrets. Which includes but is most certainly not limited to:

  • FREE Funnel Scripts Account

  • FREE Enterprise ClickFunnels Account

  • FREE Traffic Secrets Membership

Part #14: Funnel Scripts Customer Reviews

Listed below are a handful of genuine Funnel Scripts reviews and testimonials from real users. (Click to enlarge)

Disclaimer: Testimonials listed above are real experiences from real-world Funnel Scripts fans. Their results are not typical and your experience will vary based on work ethics, knowledge, business model, and market forces beyond our control. We make no earnings claims or return on investment claims, and you may not make all your money back.

Another beautiful Funnel Scripts review from an anonymous user:

The key to Funnel Scripts is actually using everything it comes with, like the copywriting masterclass, joining Jim Edwards FB group, watching Funnel Hacking Fridays or replays, all the training videos that are in Funnel Scripts, and now Copywriting Secrets has been released to go with it.

I dare say that people that are actually already well versed in the art of copywriting would find it to be an amazing tool to make their lives simpler. The Wizards are absolutely amazing!

Jim knows what he is doing and talking about, the guy has not made millions for no reason. He developed funnel scripts initially only for his own use. If you’re not using the paid version, and you need proven copy that converts, it’s totally worth the one time investment.

At the end of the day, people still argue whether or not Funnel Scripts should replace the work of human copywriters. One of the founders of Funnel Scripts, Jim Edwards, addressed this issue in the following comment:

“Funnel Scripts is intended to help anyone (including copywriters) get the first draft of their sales copy done FAST so they have something to work with and edit.

But most importantly it’s intended to help people who haven’t done much copywriting (or any) get that first draft done super fast so they have SOMETHING to work with based on PROVEN templates and formulas.

If you’re just using the free headline generator, you’ve seen about .001% of what Funnel Scripts can do.

As someone with multiple multi-million dollar sales letters under my belt, I can tell you that I use, mix, match, edit, hack and repurpose Funnel Scripts along with my own swipe files and sales copy ability to churn out what I need now.

Side note: I’m not here to teach copywriters the finer points of copywriting…. never claimed to, never will. That’s not my purpose in life. I know for a fact I’ve pissed a few copywriters off with Funnel Scripts and my new book.

Their attitude is “how dare you” do that, it’s not real or pure copy. You don’t write copy for others. etc.

My purpose is to help non-salespeople get what they need to sell. I also know for a fact that we’ve helped THOUSANDS of people get a toehold with their funnels because they needed copy, emails, ads and more to just plain get started.

So if you’re wondering if Funnel Scripts will make you a professional copywriter, it won’t. But it will help you get some damn good copy done that you can use, tweak and improve faster than any other method you could use.”

– Jim Edwards, Founder of Funnel Scripts

Part #15: Funnel Scripts Pros & Cons

Funnel Scripts Pros:

  • Fast onboarding process

  • Beginner-friendly user interface

  • Works in any industry

  • Explanation video for every script, including BONUS videos

  • Large spectrum of editable script types to cover different cases

  • Script generator with input fields for easy customization

  • Script examples to get inspiration and/or save time

  • Various scripts can be generated from a single input

  • Downloadable Wizards for more detailed scripts

  • Highly valuable and unexpected bonus products

  • Saves MASSIVE amounts of time… and money!

  • Free Funnel Scripts headline generator available

  • Monthly live training with the two founders on how to fully leverage Funnel Scripts to your advantage.

  • HUGE variety of scripts for emails, FB ads, sales pages, video sales letters, opt-in scripts, and webinars (including the Perfect Webinar Script that’s made Russell millions).

Funnel Scripts Cons:

  • Some scripts add very little to your own inputs

  • Some scripts might need proofreading

  • A bit of a steep learning curve if you’re brand new to copywriting

  • Downloading individual scripts is unnecessarily complicated

  • Wizard questions could be easier to navigate

  • Some small business owners may consider it overpriced (but, being a one-time investment justifies the commitment)

Part #16: Funnel Scripts FAQs

Q: Is funnel scripts included in ClickFunnels?

A: Funnel Scripts is an entirely separate software from ClickFunnels, although using Funnel Scripts with ClickFunnels is highly encouraged.

Q: How Much Does Funnel Scripts Cost?

A: To gain unlimited access to all Funnel Scripts features and bonuses requires a one-time deposit of $797

Q: Is Funnel Scripts Right For Me?

A: It really comes down to how you value your time. You could spend the time to hone in on your own copywriting abilities - costing time. Alternatively, you could spend thousands outsourcing the copywriting.

But if dropping just about $800 on a tool that generates customizable proven scripts and comes with copywriting courses sounds like a good investment, then Funnel Scripts is worth seriously considering.

Funnel Scripts Is Right For You If…

  • Your product fulfills a desire

  • Your service solves a problem

  • You want to save time on writing your own copy

  • You don’t want to hire a copywriter

  • You want to understand the insides and outs of writing copy with bonus training courses from Russell and Jim

  • You want to implement proven scripts today, rather than go through endless trial and error finessing your own sales copy.

Funnel Scripts Is NOT Right For You If…

  • You don’t sell anything online

  • You don’t mind hiring expensive copywriters that may or may not deliver results

  • You can’t afford the one-time $797 fee ($120K+ worth of value)

Q: What do we do with the downloadable wizards?

A: The Funnel Scripts wizards are very large downloads that didn’t make sense to host on the cloud-based platform.

Think of the Funnel Scripts wizards as individual pieces of powerful and robust software tools, whereas the online scripts hosted on the Funnel Scripts web-app are more simplified and convenient versions.

Q: Will there be videos or tutorials in Funnel Scripts to know how to use the software?

A: Funnel Scripts comes fully loaded with countless tutorials!

Each script type within Funnel Scripts has its own explanation video, there are also extended Funnel Scripts tutorials for the software as a whole, and Russell and Jim host monthly live training sessions.

Rest assured, you will not have a shortage of training videos on using Funnel Scripts.

Q: Will there be icons to EXPLAIN the process as you go along Using Funnel Scripts?

A: Well… they actually take it a step further.

Funnel Scripts provides examples for every single script so you can instantly grasp an understanding of how each script will perform.

On top of this, Funnel Scripts provides sample answers for each user input so that you know you’re answering the inputs correctly.

Q: Does Funnel Scripts work with voice-to-text?

A: For the web-based platform, Funnel Scripts permits the use of software on any computer that allows you to utilize voice-to-text.

Funnel Scripts has not yet made this feature available for the downloadable wizards.

Q: Does Funnel Scripts Undergo software and content updates?

A: Yes, Funnel Scripts has already undergone three updates and rumor has it there are plans to add more scripts and updates to Funnel Scripts.

They started with only 19 scripts and 2 downloadable wizards.

As of writing this Funnel Scripts review in 2020, they have over 60+ scripts and 6 downloadable wizards, plus loads of bonus content.

Q: Are there significant changes between this version and the last version?

A: Yes, in addition to the extra content and software that’s been added to Funnel Scripts, they’ve added significant features for exporting DOCx, PPCx, and PDF files.

There is also the ability to easily share scripts via the cloud on the web-based platform.

Q: Does Funnel Scripts work on both PCs and Macs?

A: Yes

Q: Does Funnel Scripts work in any industry?

A: If you sell a product or service online that solves a problem or satisfies a certain desire, then Funnel Scripts will work in your industry.

Q: Can I create and save an unlimited number of projects?

A: You can save an unlimited number of projects within the Funnel Scripts platform, and you can access them in the Saved Projects section within the Funnel Scripts dashboard.

Q: Can I share scripts with other people that use Funnel Scripts?

A: Yes, you can share Funnel Scripts with other users within the Shared Projects section by clicking on the project and sharing the link (image below)

Q: Can you import scripts into a Google Doc if you don’t use Microsoft?

A: Yes, Funnel Scripts exports projects asa DOCx and PPCx files, which are universally accepted by all platforms, including Google Docs.

Q: Does Funnel Scripts Have a FB live or podcast script?

A: You bet! Funnel Scripts comes with a downloadable wizard specifically designed for FB Live interviews.

Additionally, if you need to brainstorm topic ideas, the Funnel Scripts ‘Seinfeld Email Topic Ideas Script’ is very useful.

Simply fill out the user inputs within Funnel Scripts, and it will spit out a handful of creative discussion topics, along with headlines and Virtual Sales Letter (VSL) copy.

Q: Does Funnel Scripts provide webinar scripts?

A: Yes, Funnel Scripts generates webinar slides and scripts based on Russell Brunson’s famous Perfect Webinar Script.

The webinar scripts that Funnel Scripts uses are literally straight out of Russell’s best-selling books, DotCom Secrets and Expert Secrets.

The downloadable Webinar Wizard that comes with Funnel Scripts enables anyone to create all the content and slides to host a perfect webinar.

Q: Does Funnel Scripts Come With scripts for email automations?

A: Yes, Funnel Scripts includes three different autoresponder email sequences.

  1. Auto Email Follow-Up Scripts (for after someone buys from you)

  2. On-boarding Email Sequence (position yourself as an expert)

  3. Free Info Request Email Sequence (when people exchange their email for a ‘lead magnet’ or some form of more information)

Q: Can I return Funnel Scripts if I’m not satisfied?

Yes, Funnel Scripts offers a 30-day money-back guarantee, no questions asked.

Q: Is there a tutorial for knowing which type of scripts to use for each purpose?

A: Absolutely! One of the bonuses, Funnel Scripts Blueprint, walks you through step by step on how to pair your Funnel Scripts copy and headlines with sales funnels.

The Opt-In Funnel displayed above is taken from the Funnel Scripts Blueprint section which outlines all of the scripts you need to plug into your sales funnel.

Q: What is the Funnel Scripts Pricing?

A: The Funnel Scripts pricing structure is a one-time investment of $797, which comes with all of the bonuses described in this Funnel Scripts Review.

Q: Is Funnel Scripts worth it?

A: After personally using it for over a year, I believe it’s well worth the one-time investment - saving you time and money in the copywriting process. If you’re on the fence, take it for a spin knowing they provide a 30-day money-back guarantee if you're not satisfied with Funnel Scripts

Q: What type of business does Funnel Scripts work for?

A: If your business solves a problem or satisfies a desire, Funnel Scripts could greatly impact your copywriting skills. Regardless of what industry you’re in, it’s commonly agreed you’ll find a need for copywriting for your landing pages, emails, webinar slides, video scripts, sales letter and so much more.

Q: Is there a free Funnel Scripts trial available?

A: Yes, the free Funnel Scripts Amazing Headline Generator serves as a trial for the software. You can use it as much as you’d like, but it’s very limited in it’s abilities - just a taste of what it’s like to use Funnel Scripts.

Q: Is there a Funnel Scripts Webinar?

A: Indeed! Russell and Jim host a live Funnel Scripts training class where they dive deep into the heart of Funnel Scripts to really show you what it’s all about.

In the free training, they perform a thorough Funnel Scripts demo so you can hit the ground running if you choose to get started with Funnel Scripts today. Click the image below to watch the webinar for free:

Part #17: The Future of Funnel Scripts

Funnel Scripts is constantly evolving and growing as a software tool - adding more scripts and wizards with every update.

When Funnel Scripts first came to market, it only offered 19 scripts and 2 downloadable wizards.

Now it includes nearly 60 scripts (more to be added next update) and 6 downloadable wizards.

Plus, as you now know, Funnel Scripts includes a handful of valuable bonuses like Inception Secrets and The Copywriting Secrets Masterclass.

Russell and Jim have been very clear that the the current Funnel Scripts price is the lowest it will ever be, so act NOW!

As they add more scripts and wizards to the platform, the Funnel Scripts pricing is destined to increase in the future

Part #18: My Exclusive Funnel Scripts Bonuses

Did this comprehensive Funnel Scripts review get you interested in taking advantage of Jim & Russell’s offer?

I’ve put together a valuable list of Funnel Scripts bonuses exclusive to those who join the challenge using my link below.

Below, you'll find all the details about my exclusive Funnel Scripts bonus experience you'll get when you register via my affiliate link.

  1. Bonus #1: Unlimited Email/Chat Support:

    • I will guide and help you in getting the best from this software (it can be confusing sometimes).

  2. Bonus #2: My Personal CF Crash Course:

    • My comprehensive 12+ hour membership course on getting ClickFunnels to pay for itself (over 50 video lessons).

  3. Bonus #3: CF Share Funnel Library + White Label Rights:

    • 31 share funnels you can directly import into your CF account. 

  4. Bonus #4: DFY Email Marketing Automations + White Label Rights:

    • Done-for-you email automations you can use to promote any affiliate offers.

  5. Bonus #5: Definitive List of the Top 130 Lifetime Recurring Affiliate Programs + White label rights:

    • List of over 130+ affiliate programs that offer lifetime recurring commissions.

  6. Bonus #6: Million Dollar Ad Swipe Library + White Label Rights

    • Get the exact Facebook ads that 40 of the top internet entrepreneurs are running right now.

To get this exclusive Funnel Scripts sign up bonus offer at no extra cost to you, use this link to register for free and then email me here letting me know and I will send you the bonuses within 24 hours if my Active Campaign autoresponder didn’t already send them to you automatically.

Part #19: Closing Thoughts On Funnel Scripts

Thank you for investing your time to absorb the value I’ve provided in this comprehensive Funnel Scripts review and demo.

Funnel Scripts isn’t the first software to offer copywriting services, but it is one of the few that offer such a high level of customization and efficiency.

Is it perfect? No, few softwares are. But if one thing is certain, Funnel Scripts absolutely comes through on its promise to deliver fast, easy and high-converting copy without the need to hire an expensive copywriter.

Afterall, Funnel Scripts is the only legitimate way to avoid spending massive amounts of time and money on copywriting.

Ultimately, not investing in Funnel Scripts leaves you with two options:

  1. Invest tons of time and money until you find a script that converts.

  2. Hire an expensive copywriter (with no guarantee on ROI)

Why start from scratch when you can unlock the copywriting secrets of Russell Brunson and Jim Edwards for LIFE with Funnel Scripts?

To be perfectly honest, there’s no one else I’d rather learn copy from than Russell Brunson and Jim Edwards…

But that brings up a good point, Funnel Scripts does not require you to learn copywriting from scratch.

Russell and Jim decided to combine their copywriting knowledge into a Monster-software package that does most of the heavy lifting for you.

For me, that was enough reason to join Funnel Scripts immediately when I first found out about it.

On top of that, the fact that they over-deliver with so many unreal bonuses makes the decision a no-brainer.

People have paid $25K to learn the information inside Jim’s Copywriting Secrets, Master Class, alone!

And that’s just one of the many bonuses that comes with the one-time purchase of Funnel Scripts.

Still not enough? Don’t forget about the countless Funnel Scripts training videos and tutorials such as the Funnel Blueprints Course and LIVE monthly training with Jim Edwards.

If you’re serious about one-upping your competitors by standing out with copy that stops people in their tracks… and you’re ready to take your marketing and sales funnel copywriting to the next level, click the link below to get started now or watch the next live Funnel Scripts webinar.

After using Funnel Scripts for over a year now, I’d recommend for any online business owner to seriously consider the one-time investment for lifetime access to Funnel Scripts.

In my experience, it pays for itself with the first script you use.

Still not convinced it’s worth the price? Try Funnel Scripts for free to see how it works.

Or register for their next Funnel Scripts webinar to learn even more.

With the new one-time price for lifetime access, there’s never been a better time to get your hands on Funnel Scripts.

As Russell and Jim always finish off their presentations, “…and remember, you’re just one great sales letter away!”

Let me know down in the comments section below:

How do you plan to use Funnel Scripts in your business?


Affiliate Disclaimer: I hope that you received value from our Funnel Scripts review. Please understand that this article contains affiliate links for Funnel Scripts. That means that if you buy through one of our links, we may be compensated for the referral. If you click on one of our links, we really appreciate it! Any money we make helps keep this site running and allows us to keep producing these high-quality reviews.