PPC Medium: $800/Mo


Overview

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Lower your costs and increase your conversions on Google Adwords & Facebook Ads with our expert PPC management services that are designed for real results.

Each pay per click advertising campaign is built according to thorough market research our team performs to find keywords with the highest search volume, lowest competition, and the most buyer’s intent.

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PPC Medium Package provides your business with a dedicated PPC specialist to Create, Manage, and Monitor your Paid Digital Media Account. We perform highly targeted keyword research to analyze which search terms will be more beneficial for your business.


Service Details

Each PPC Package includes:

  • Budget Range: $3,000 (minimum) to $4,999 (maximum)

  • Platforms:

    • Google Search

    • NetworkBing

    • Google Display Network (Including Remarketing)

    • Facebook

  • Set-Up Fee: None

  • Monthly Fee: $800

  • Estimated Search Clicks: 1,375

  • Estimated Search Impressions: 198,333

  • Keywords: Up to 50

  • Ad Groups: Up to 20

  • Ad Texts Created: 8

  • Reporting: Monthly

  • Bid Optimization: Twice a Week (if needed)

  • Project Manager Consultation: Bi-Monthly

  • Google My Business (if needed): Yes

    • Location Targeting: Yes

  • Banner Ads Creation: Yes

  • Free landing page analysis

    • Your landing page is your best friend when it comes to appealing to prospective buyers online. We perform multiple split tests on landing pages to find which landing pages achieve the desired conversions and which do not perform to our standards.

  • Custom dashboard integration

    • As an agency that focuses on letting the client see the value in our work, we’ve developed a campaign monitoring system for clients to see real time data on campaign progress, traffic, conversions and much more. To see a demo, click this link and use username: demo@demo.com password: demo

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Platform

By analyzing your business and marketing goals, we would utilize the most appropriate extensions to boost the performance of your campaign and attract the right visitors to your site.

  • Search Marketing Platform: Yes

  • Google Display Network: Yes

  • Remarketing: Yes

  • Text Ads: Yes

  • Banner Ads Creation: 1 set x 6 sizes=


Ad Extensions

Extensive research at the start of the campaign allows us to understand your business and use the right keywords tied with the best ad text to optimize your campaign. All keywords and text only published upon your approval.

  • App Extensions

  • Call Extensions

  • Location Extensions

  • Review Extensions

  • Sitelink Extensions

  • Callout Extensions


Search Campaign Setup

  • Keyword Research: 6 hours

  • Daily Budget Set-up

  • Ad Scheduling

  • Campaign Structuring

  • Ad Copy Creation

  • Ad Extensions

  • Set-up Report


    Search Campaign Management

We monitor and optimize your campaigns constantly to increase the efficiency for each click.

  • Bid Optimization: Twice a week

  • Auditing

  • Bidding

  • Ad Copy Test

  • Ad Extension Management

  • Keyword Management

  • Negative Keywords

  • Report Analysis

  • Report Generation: Monthly


Google Display Network and Remarketing

  • Remarketing List

  • Banner Ads Setup

  • Audience Creation

  • Text / Image / Responsive Ad Format


Pay Per Click Management FAQs

1. What is PPC?

  • Pay Per Click (or SEM - Search Engine Marketing) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.

    • Types of PPC campaigns are: 

      • Search Adwords Campaign

      • Remarketing on the Google Display Network

2. Who should use this package?

  • Local, national, or industry niche businesses who want to improve their online presence on Google and/or Facebook to show their products to targeted audiences who are most likely to buy them.

    What does it do for your business?

  • It improves your online presence on Google search and increases the chance of targeting the right customers at the right time.

4. Does it put my ad on the top page of Google every time?

  • No, and in most cases, you wouldn’t want it to be. The Google AdWords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors including your quality score, volume of clicks, and website/content relevancy.

    • This enables Google and to deliver the right results to the end user and empower smaller advertisers to compete with other advertisers who have much higher budgets.

    • If any company or agency was to offer you top spot or guaranteed positions our advice is to run because it’s simply not possible!

5. Will it ensure sales and leads to our business?

  • Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your ads are posted on Google Search we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time with a highly optimized ad. The rest is upon their discretion.

6. Do I need to have an existing Google AdWords account to avail of the service?

  • We can set up your Google AdWords account and then link it to our AdWords manager account.

7. I already have an existing Google AdWords account. Do I still need to pay for the setup fee?

  • It depends. If you have PPC campaigns that are already running and only minimal changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be setup or there are a lot of settings that need to changed, then you will need to pay for the setup fee. Please contact our Project Manager for a FREE PPC Proposal and Landing Page Analysis.

8. Are landing pages always recommended, or can I just use my homepage?

  • A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for no extra fee.

9. Do I have access to the PPC Campaign that you are going to create?

  • Yes! We offer transparency compared to other agencies to assure that you see the value in our serve and the performance of our campaign anytime you want.

10. Why do I need PPC when I have SEO?

  • Any SEO campaign done in a safe, organic way will take some time to rank higher in the search engine. Ours take anywhere form 3-6 months to achieve desired ranking.

    • All businesses could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.

  • PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize the precious online real estate in the Google Search results, use PPC to siphon off some of the traffic to your website!

  • Finally, while it is impossible to rank for a competitor's brand organically, this is common practice in an AdWords campaign.

    • This means your website listing could be the very first ad result at the top of the page for search terms directly related to your competitors.

11. Can I do PPC without SEO?

  • Yes, as PPC is not SEO dependent. It does not rely on Google Search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.

  • Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site.

    •  SEO is an investment in the quality of your site and not just an investment in gaining organic rankings. It’s a one of the best marketing strategies that converts at highest rates for organic traffic >> leads >> sales.

12. Can I target my competitor’s keywords?

  • Yes. With PPC, you can target your competitor’s keywords. With SEO, you’re limited to ranking for only the keywords on your website. With PPC, targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.