Local Search Engine Optimization (SEO)
The Opportunity Of Local SEO
People in your local area are searching for your product or service in Google at this very moment with cash in hand.
Our Local Search Engine Optimization package is designed to make your website & local business listing rank as high as possible for relevant search terms that customers and prospects are searching in a specific local area.
Optimizing for local search means you can drive more visitors to your local business listing, website, and your physical establishments without having to pay a cent for that website traffic like in Pay Per Click (PPC) Advertising.
The Path To Organically Ranking Local Business Listings With Local SEO
In order to successfully rank your local business listing in the Google 3-Pack, we coordinate several different, but closely related activities to outperform the competing local business listings in your area. Allowing us to manage all these activities ensures a professional effort and positive results.
That’s why we created our 5 Phase Local SEO Methodology that we follow religiously to rank a client’s local business for any of their top keywords in as little as 3 months of running our Local SEO campaign.
Local SEO Works For Any Local Business
Businesses that have professional Local SEO done to their website are able to gain an edge on local competitors by organically acquiring new customers without having to pay for ads.
Having optimized SWEAT Yoga Studio’s entire website to communicate flawlessly with Google’s Ranking Algorithm, their local business listing ranks higher in local search results than ever before. Climbing to the top of local business search results is simply a numbers game and with a proven methodology to follow, it can be infinitely duplicated for any business.
We carefully plan a unique SEO strategy using our proven 5-Phase methodology to ensure you climb the rankings in Google’s search results where potential customers will be able to find your website and local business. The greater your visibility, the more likely your audience will be aware of your product, service, and location.
We then focus on creating & optimizing web pages focused thoroughly on researched SEO keywords that potential customers are searching for that you want to rank #1 in search results for. When users click on a page that is topically relevant to their search, the chances for purchase increase significantly.
Organic search leads convert at a much higher rate than Social Media or PPC leads. This is because users coming to your website through organic search results are already looking for the service or product you are offering, thus are further into the conversion cycle when they arrive on to your website.
We Optimize Websites For Local Audiences
Content marketing for Local SEO campaigns requires the same amount of creativity and quality for any other SEO campaign, but there needs to be a stronger emphasis on calls to action, influence marketing, and topics relevant to the business’s location.
Our Local SEO packages are designed for local businesses with physical locations that are looking to boost their Google Search Engine rank and dominate the competition in the local business search results.
Featuring Local-Specific Topics
Our writers create content based on what’s relevant to your business and your location. Writing about local trends or even area-specific topics that are related to your industry is always a good way to establish your authority as an information resource and also rank for more keywords. Learn more about how we drive local SEO results with content marketing.
Creating Local Brand Awareness
Our writers don’t just sell or announce your products and services; they encourage customer loyalty and create an influx in brand awareness by creating engaging content customers who love your brand can promote and share on social media to share the word with others. This brings more website visitors and potential customers AND Google announced social sharing is a large ranking factor.
Establishing Local Business Identity
We use schema markup to make sure all of your website's local content is correctly identified by search engines that are looking for the most relevant website to rank first in the search results. When search engine algorithms crawl your website, we make sure they can understand exactly who, what, and where your business is by optimization: Local Business Information (Phone, Address, Business Name, Opening Hours), Map Schema, Product Information, Schemas, Images and Logo schemas
Hyper Local Keyword Targeting
Keywords and phrases containing the local business’ location should appear in title tags, meta descriptions, and content. Simply targeting a city or state may not be enough to drive local leads. Going hyper local by targeting even more specific communities within your city can help get more customers through your doors (more on keyword research).
2. We Build Quality Citations
Citations are brand mentions made by customers or other businesses on third-party websites that contain your Name, Address, and Phone (or NAP). These brand mentions are key ranking factors in local search results, so we make sure they are all consistent with the same information across the web.
Our local SEO packages also include citation building and link development services to help get your brand mentions in front of your audience more frequently on social media, online publications, and more.
Social & Blog Content
Local citations are huge when it comes to ranking a local business. We perform outreach campaigns to brand advocates and local influencers to reference you in their blogs and social media accounts which is a great way to acquire local relevant citations.
Guest Post And Magazine Publications
We get other people to write about your business in an online magazine or publish our own articles and press releases which can increase your exposure and establish your brand as a leading authority in your niche all while building local citations & backlinks.
3. We Manage Customer Reviews
Your local listings and social accounts need to have unique content that goes beyond your business description, operating hours, and contact details. The best way to get this type of content is through customer reviews.
Integrating links to your social media pages and business listings in your website, publishing press releases about your new listings, and engaging customers through online content is our main focus when it comes to reputation management.
Benefits Of Local SEO in 2019
4. We Manage Local Business Listings
We conduct a thorough competitive analysis to find out why Google is ranking the top websites in your local area for similar keywords and we create a custom detailed roadmap to outrank them in every possible way from start to finish. One aspect of our Local SEO campaign is insuring your brand’s Name, Address, and Phone Number (or NAP) are consist across all online citations and directories since this is one of the largest local business ranking factors. We claim, verify, and manage your business listings on the following directories:
Google's Business Guidelines change quite often, it is therefore crucial you have a team of experts make sure that the information on these business listings are always correct and adapts to any changes.
The Benefits of Local SEO in 2019
Increase In Organic Website Traffic
With our proven methodology, you will see a steady, stable increase in your website traffic over time. More visitors to your website, means more eyeballs on your offerings which means higher conversion rates!
2. Increase In Brand Authority & Credibility
Over time, users have come to trust Google. When your website ranks high in the search engine result pages, people automatically assign a certain level of trust to your brand.
4. Stay Ahead Of Your Competitors
More and more businesses are realizing the benefits of Local SEO. If your competitors haven't started investing in SEO, you can be sure that they will be in the near future.
Although Local SEO results are not instant, they do possess longevity. Once in place, your rankings will remain stable if worked on continuously. Compared to online ads, SEO is a long term marketing strategy.
5 Step SEO Methodology To Ranking Your Local Business Listing
1. Local SEO Site Assessment
We start by understanding the business, market and competition.
Then we perform keyword research which is a process that helps decipher what phrases your target audience uses when they are searching for your product or service online.
Then we gather keywords to drive relevant traffic to your site.
We look for potential marketing performance challenges with the website that could be fixed to help search engine algorithms better understand how and when to rank your local business.
90% of a Local SEO campaign's success relies on the proper selection of keywords. The site assessment is largely focused around keyword research involving finding the keywords with highest search volume potential to start ranking higher for.
2. Local SEO Campaign Roadmap
We create a strategy to outrank your competition based off of what makes Google rank them already.
Our expert Writers, Analysts, Webmasters, and seasoned SEO experts with over a decade's worth of successful web experience contribute to your customized roadmap in order to drive success.
We provide the work to you in real time.
3. On-Page Local SEO
We optimize the technical elements of your site that can be improved to drive better traffic performance to your website.
We match search phrases to your website’s pages and evaluate if your website is being properly indexed by google with site-wide code, tags, and metadata.
Clean codes, optimized HTML tags and metadata that helps search engines crawl your site better and index and rank you pages according to the relevant search terms.
Create algorithmically appealing content that represents your brand to the Google algorithm AND searchers.
70% of ranking success in small markets are attributed to On-Page factors.
4. Off-Page Local SEO
Our link building strategies ensure that your website’s backlinks are composed of genuine website endorsements or relevant citations that improve your overall link profile, not just for now, but for the long term.
Our website and link auditing processes will examine the quality, quantity, and diversity of the existing links to your site.
Optimize digital footprint and build our campaign based off the referral information in the world wide web about your website.
Optimize anchor texts to create a natural and balanced off page profile
Acquire inbound links to your website with our proprietary outreach program that acquires referral backlinks from unique publishers online, month over month.
Backlinks still contribute to over 60% of rankings in search
5. Reporting & Analytics
As a digital marketing agency that guarantees SEO results, we provide you with real time reporting through our proprietary user dashboard
Our dashboard integrates with various data aggregators like Google Analytics
Reveals real time data on campaign progress, traffic, keyword rankings and much more. To see a demo, click this link and use username: firstname.lastname@example.org password: demo
Common Local SEO Misbeliefs
1. I don’t think we have a budget for this kind of marketing…
The value of local SEO lies in the quality of the results. You get what you pay for. Our work is of high quality and has long-lasting effects that will yield returns for years to come.
2. I want results now and Local SEO is long term…
Local SEO is complex. If there was an easy way to get ranked within a day, everyone would be doing it. It takes time. Using our trusted SEO methodology will give results that are long lasting.
3. How do I know your Local SEO works?
You can look at some of our testimonials, available on our Google Business listing. We have a proven track record.
4. I got burn by SEO agencies before.
It's very unfortunate that you had to deal with those types of companies in the past. We have a couple of testimonials you can look at and a portfolio of happy clients you can contact. Our SEO campaigns are risk free with our 5 step SEO methodology.
5. Do I really need Local SEO? I’m doing well with social.
Each year, the amount of consumers making purchasing decisions online increases. If this trend continues you will be forced to go online at some point, by which time you will be very far behind your competitors. So yes, you just might need local SEO.
6. Would PPC be a better option for me?
With PPC, you pay for each and every click to your website. It's a short term strategy which dies when your budget runs out. SEO is scalable and provides long lasting results. It's not instant; however, the effects last over a long period of time.
Is Local SEO for you?
Local SEO In A Nutshell
Ultimately any local business could benefit from optimizing their website and business listings to rank higher in search engines with the help of Local SEO.
Check out our Local SEO Packages and let us take care of ranking your local business.
Or let us build you a complimentary video analysis of your website to uncover specific SEO mistakes you could have made that could be costing you! See firsthand what we would do to rank your local business.